Dining in Green Restaurants Appeal to Customers
Restaurants, like all other businesses, are always on the lookout for new gimmicks to attract more customers. Lately, it seems that going green is the best marketing strategy.
Retails System Research recently held a study called “The Better-Run Restaurant: Environmental Sustainability in Restaurant Retail 2010″. The study proved that more and more restaurants are looking for more methods of energy efficiency that will lessen their food operations’ impact on the environment. This included decreasing wasteful packaging and cutting back on energy costs. Aside from reducing waste and saving costs, Steve Rowen from RSR also said that many restaurants today are trying to create a greener brand for themselves. Not only will this help Mother Nature but will also score points with environmentally conscious diners as well.
The study also showed that most of the restaurants who responded already have green operations running in their restaurants. Those who do not are already setting up for 2010. Some of the green practices that these restaurants plan to undertake are: following green principles in the construction of restaurant facilities, using products that have been ethically sourced, reducing wastes coming from take-out orders, promoting items and ingredients that are eco-friendly, monitoring energy used in the restaurant and the observing recycling processes of raw materials.Mail this post
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