From “Visa. It’s everywhere you want to be” to “Let’s go”. From “There are some things that money can’t buy, for everything else there’s Mastercard” to “Don’t take chances. Take charge”.

These are some of the changes that major credit card companies have implemented in their slogans in order to better keep up with the economic times. If you are like most consumers of today, then you are probably having a hard time to cope with the economic crisis. Houses are being foreclosed, companies are undergoing recession and prices are skyrocketing. Who has the time and money for luxury shopping with credit cards.

This is why credit card providers have decided to take on a new face. For instance, in the new American Express commercial, we no longer see the big celebrities that have been aboard the credit card’s ads in the past such as Robert De Niro and Ellen De Generes. Instead, we see the amusingly frowning faces of various luxury purchases such as a designer purse and a leather couch. As the commercial progresses, they are replaced by more the smiling faces of more down-to-earth purchases such as a paper bag and a bike on a street.

Visa is not one to be left behind in the TV commercial race. Its new TV ad features the catch phrase “More People Go With Visa”. Basically, the ad is selling the concept of a fresh start. The ad literally begins with the dawning of a new day and then cuts to images of morning: a train platform for going to work, a woman pouring coffee, joggers running in a sunny park and another woman drawing the curtains to let the sun in. Obviously, the new ad seeks to show tenacity in the face of hardships.

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